MakeMake is a Denmark-based brand and webshop focused on supplying materials and practical know-how to creative hobbyists and professional users. The product range includes creative casting and modelling materials such as decorative concrete, silicone, latex, moulds, pigments, and tools, supported by guides, how-to content, and courses. The concept is developed under Heiss Development and is also connected to the professional project segment under the Zooply name.

As activities expanded to include Norway, operational readiness depended not only on logistics and delivery capabilities, but also on having the required administrative setup in place. For a cross-border e-commerce business, market entry typically involves establishing the right registrations and ensuring that authorised individuals can access the systems needed to operate reliably and at scale.

To support this process, a structured digital registration solution was used to streamline onboarding and formal setup for Norway. The solution enabled registration and secure authorisation in a standardised way, reducing manual handling and making cross-border operations more predictable. With the administrative prerequisites handled in parallel with commercial and fulfilment planning, the business could focus on serving customers while keeping market-entry friction low.

This case shows how companies selling physical products across borders benefit from combining strong product and fulfilment capabilities with a structured approach to registration and authorised access. When formal requirements are handled efficiently, it becomes easier to scale operations and deliver consistently in the Norwegian market.